Your portfolio has a big job to do – it has to inspire you as this will then have a remarkable impact on your marketing and your success! Your photography has to attract the clients that your business deserves.
What does the photographic image mean to you the professional photographer? How does it really make you feel?
Visual story telling is becoming more and more of an art form. It’s a teachable art form that needs your technical excellence rippling right through every image of every scene. The DIY photographs will not attract the attention of today’s switched-on consumers, today’s consumer is no fool. They are informed and well read.
If you were to describe you, who are you? We mentor a great number of photographers through our educational programmes. I am known for talking constantly about how to ‘be’ in business and how to run a successful business and yet…. What about us as photographic artisans?