Simple, accessible, practical tools for your business.

Ditch the overwhelm, magnetise your ‘tribe’ and enjoy pride and confidence in your own unique brand.

I believe


… in finding your own unique strength and worth, and building from these a fulfilling business that’s completely aligned with your own individual priorities and values.

… that moving your business forward doesn’t have to be overwhelming and difficult. You can strip it all back, shut out the noise, focus on your own unique path and use simple, achievable strategies that get you big results without running yourself into the ground.

Kind words from students

I’ve loved helping so many photographers to grow and I’m so proud of the kind things they say…. Have a flick through below to hear it straight from them…


Charlotte Hueso (Roost Online)

“The Roost Online has been the best photography education I’ve invested in. I love the format of the course but also the medium Anna uses to deliver it. I was getting bogged down with the ‘doing’ of getting my business of the ground, chasing my own tail with seemingly never-ending tasks. The Roost has provided me with an opportunity to really get to the nitty-gritty of what my motivations are as a family photographer and given me the opportunity to reflect on every aspect of my business. I’ve now got a clear plan of action thanks to Anna’s stellar guidance. Anna is warm, funny and approachable. She knows her stuff, teaches from experience and speaks from the heart.

Ash Davenport (Roost In-Person)

“The Roost workshop was GREAT! I found myself leaving with a wealth of knowledge, confident booking in family shoots and a solid pricing structure that would work for me and my families. Since the workshop I’ve seen a real improvement in converting shoots into real cash! Anna taught us there is no reason other than self-doubt why family shoots shouldn’t pay good money – we are worth it if we pitch it right. The whole day was full of gold dust. It would take you years to learn what Anna teaches in one day, it’s well worth the investment and you will earn that back in your first shoot!”

Charlotte Rawles (Mentoring)

“Building my brand and business as a family AND wedding photographer, I was struggling to merge the two and keep afloat of both. The mentoring was amaaazing!!! Within just 2 months of having your session, changing just the smallest of things on my website and how I approach/respond to clients has literally made the world of difference. You were so so helpful and all the info you provided was beyond anything I could find on the internet! I honestly can’t thank you enough. Since the mentoring I’ve been inundated with awesome family enquiries and I’m 100% sure it’s because of all the little (huge) snippets of advice you gave me. I have taken on more family work in my area already this year than I did in total for last year! Thank you, thank you, thank you!”

Jordanna Marston (Game Plan)

I signed up to The Game Plan to sort out my marketing strategy for this year and going forward. It’s been so thought-provoking and exploratory. I’ve now created so many templates for good working practices to streamline what I do. It has also helped me plan content and marketing strategies for the year ahead on well designed, easy to work through activities and pin-up-able worksheets. Anna is such a good educator – very generous with her time and support, approachable and fun. The beauty of The Game Plan is that it can be worked through yearly if you wanted to… it doesn’t expire and the activities won’t date… So, in my mind, it’s money very well spent. There is loads of content and I think anyone at any stage of their business would get a lot out of it.”

Joanna Yates (Roost In-Person)

“I’m now booking a lot more family shoots and overall earning probably at least 50% more than I was before, and in some cases double. The Roost was the best workshop I’ve done in terms of clear advice and practical learnings; I came away knowing exactly what my next steps should be.”

Laura Shaw (Game Plan)

“I was very reactive to my business and unable to guide it in the right direction. There’s a lot of advice out there for marketing and branding but many felt quite disingenuous and rarely could you see proof of a thriving business. Anna is the polar opposite, she has a very successful business and is incredibly down to earth and relatable. The layout of The Game Plan is very easy to use, the videos are very helpful for us visual learners and the tasks are short, sharp and thought-provoking. Since signing up I’ve been a lot more confident about the direction of my business. I’ve been able to implement simple strategies to improve my client interactions that have seen my enquiries escalate. I’m still only halfway through the course but I’m already busy with new shoots. Finally I’m starting to attract my ideal client and shooting the type of work I truly enjoy. Do not hesitate to sign up. In a very short space of time, I’ve met a small tribe of like-minded photographers who are supportive, kind and helpful. This is exactly what I needed for my business and I’m so thrilled I did it. I’ve already made the course fee back through new work and I’m only getting started…”

Nina Dhanani (Roost In-Person)

“I’m an avid fan of personal development, I’ve attended Tony Robbins seminars and read lots of books to help my mindset. NEVER before have I come across a photography workshop where both personal development and photography are combined. Anna is amazing!!! She really works on your mindset, fears and confidence in a massively positive environment. Since the workshop my confidence to set up my own business has improved and I now feel like I have a structure and plan to work towards. Anna has an amazing and contagious energy, her passions and confidence really shine through and her eagerness to teach and help other people is so refreshing. I wouldn’t hesitate to go on more of Anna’s workshops, and also her mentoring programmes. I’m really lucky to have found a genuinely honest and humble lady to inspire me to change my career.”

Martin Patterson (Roost Online)

“I’m just coming to the end of the online version of The Roost, and I can’t recommend it enough. The flow of modules is well thought out, and Anna’s honest, personable and relaxed presentations are very engaging and full of useful hints, tips and strategies. Knowing everything stems from branding and ‘my why’ has helped me understand where I’d been going wrong previously. The fact that the content can be worked at my own pace was a big factor in going through the modules successfully, and knowing I didn’t have to rush was definitely a key factor in signing up. I’ve had many lightbulb moments throughout. I’ve struggled with marketing, client conversion and sales, feeling like I’d have to work methods that I didn’t feel comfortable with. Anna has shown me that isn’t the case, it’s just a matter of finding what’s right for me and being consistent. I’m much more confident in my approach to my client journey and how I can run the business in a way that makes me happy and comfortable too. Thanks Anna, this course is something I am so glad I have signed up for!”

Sally Thurrell (Roost In-Person)

“Such an inspiring and useful day – I’ve never come away from a workshop armed with such extensive and practical information. Amazing stuff and wish I could do it all again.”

Paul Summerfield (Mentoring)

“Anna was a breath of fresh air for me having come from a corporate background. She was so friendly, welcoming and open. I have to honestly say the day I spent with Anna was the best investment I’ve ever made and I feel I took a massive leap forwards. She has such an instinct and I welcomed the fact she was so honest and brutal in the right way. An amazing lady. Since the mentoring, my website and portfolio are much more consistent across the board and the advice on business and marketing was spot on. These two things alone have made such a difference to my business and the clients I now get. The honest review of my portfolio was so welcome and I’m so glad I followed her advice. If anyone is wondering whether to go with Anna as their mentor then do not hesitate.”

Lowri-Ellen Owen (Roost In-Person)

“Thanks so much Anna for such an amazing and informative day! My head is spinning from an overload of information (in a good way!) and I feel like a weight has been lifted and I now have some direction 🙂 So many many many thanks!”


Since I first set up my photography business 12 years ago, I’ve often felt overwhelmed. At times I’ve lacked confidence in my own voice and felt drowned out in the sea of other photographers.

Sometimes I’ve felt paralysed by the vast array of tasks I ‘should’ be doing, clueless how to do them or which to tackle first. At times I’ve had no idea where my next clients would come from, but also no idea how to market myself to bring more my way. Often I felt like a passenger in my own business, chaotically fire-fighting my workload and completing tasks without any clear purpose or focus, constantly busy but spinning my wheels and going nowhere. I struggled to balance work and family, usually feeling like I was neglecting one or the other.

It’s only after more than a decade of trial and error, a lot of hard graft, investment in loads of education, plenty of mistakes and a lot of lessons learned the hard way, that I’m finally at a place where I’m confident in my own unique style, have a strong, recognisable brand, operate an efficient workflow, have loyal and enthusiastic supporters both within and outside the industry, attract and work with my ideal clients, enjoy a healthy work/life balance and make a decent living doing what I love.

I’ve learned over time that it’s not about being the biggest or the best, and that there’s no ‘one size fits all’ plan for running a business. It’s all about taking time to look at yourself rather than everyone else, to find your own individual value, priorities and passions… then using these to carve your own unique place in the photography world.

As a past secondary school teacher, I’m hugely passionate about practical, useful education and supporting others to fulfil their potential. For several years now I’ve regularly run workshops, mentoring sessions and online communities for other photographers, helping them to develop and grow their own family and wedding photography businesses, as well as guest speaking at photography events, colleges and universities.

I don’t know everything there is to know, can’t offer you a definitive answer to every question and can’t offer you a recipe for sure-fire success. But with first a successful wedding photography business, and now a successful family photography business, under my belt, I’ve learned a lot of lessons: things that work, things that don’t… Things that cost a lot more than they’re worth… Things that cost nothing but are worth their weight in gold… Things it’s easy to do yourself, things best left to other experts… things that were a waste of time, things that saved me time…

I can offer you honesty, support, experience, a friendly face, someone who wants to listen to your story, goals and passions, and a willingness to share with you anything and everything I’ve learned and found useful during my time as a photographer. Magic happens when we help each other… Let’s build on each other’s strengths and the whole industry, including us, will be better and stronger for it.


If any of the following bother you, I can help! Just click on whichever one(s) are relevant to you for a list of handy resources 🙂

"I’m not sure how to price myself correctly, I feel like I’m competing with lots of others on price but don’t want to devalue my work"
"I’d love to shoot more family work but I’m not sure where to start, how to price myself and how to get the most out of children of different ages"
"I feel like I’m making it up as I go along and have no clear focus or strategy, I could do with a hand getting organised and knowing what what I need to do and in what order"

The Game Plan (course)

One-to-one mentoring

Daily Productivity Checklist + Template (free download)

Top 10 Productivity Tips (blog post)

"I find it hard to get a good work/life balance, struggle to balance running a business with having a family, and often feel I’m neglecting one at the expense of the other"
"It can be lonely working it all out on my own and I’m not always sure if I’m getting things right. I’d love support within the industry but find some communities too intimidating or competitive"


20 marketing ideas for photographers

Stuck for ideas how to market yourself? Here are 20 things you can do to get the word out about all the ace stuff you do.

uncover your own unique brand

Some important info about how brands work, plus questions to ask yourself to help you uncover what makes you and your business unique.

growing your family photography business

A step-by-step guide to setting up and growing your own profitable business photographing children and families.


Manchester family photographer, for down-to-earth, adventurous, big-hearted families all across the North West, London and UK

Creative, documentary family photography in Manchester, Liverpool, Lancashire, Cheshire, Yorkshire, London

what next?


Growing Your Family Photography Business